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AWJ Investments

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The original ‘Street Food’ experience, Operation: Falafel is a Dubai-born fresh casual chain of restaurants that operate on the concept of ‘Revival & Survival’ of Arabic cuisine.

Balancing old-street ﬂavors with Twenty-First Century trends, it is a combination of fresh experiences that promises its customers a surprising integration of the past with the present.

In a contemporary space, Operation: Falafel creates a mood common to the old street marketplace. Organizing its service model into individual food stations that mimic food carts on the street.

Fresh ingredients and traditional recipes make Operation: Falafel a trailblazer among Dubai’s Fresh Casual category. Pioneering authentic Arabic cuisine with a history and a story – offering high-consumer appeal and massive marketability for local and global franchise opportunities.

We could try to explain the Operation: Falafel experience in so many words, but ‘Indoor Street Market in a Contemporary Look’ feels just about right.

For those who ask why?

The physical structure of our restaurants is a storehouse where traditional ﬂavors and street experiences are stored over time – for years to come.


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